Ending the Era of DIY
Technology can be complex. Visualizing IoT without relying on the standard cloud metaphor is even more complicated.
LogMeIn Xively is an IoT platform – helping companies build, connect and manage products. Utilizing an established style for Xively product animations, we designed and developed a video to support their ‘Don’t DIY’ campaign. Our team worked collaboratively with LogMeIn to strategically create a memorable piece of content that would build awareness and boost engagement with their audience.
“We were challenged with visually representing non-tangible technology in a relatable, recognizable and fun way. We brought our creative vision to life, while keeping the content intuitive for the viewer.”
Rob, Motion Designer