10 Video Marketing Stats You Should Know in 2017

Video is rapidly taking the marketing industry by storm. Thanks to new advances in technology, social media and powerful analytics, the results of video marketing are being proven time and time again. Video content is being produced at an astronomical rate. Did you know 74 percent of all Internet traffic in 2017 will be video (Source: Syndacast)? Here are 10 stats that are sure to have you excited about adding video to your content strategy!

1

1200% more shares from social video than text and images combined.

Source: Brightcove

2

80% more conversions when videos are placed on a landing page.

Source: Visually

3

49% faster revenue growth year-over-year versus organizations that don’t use video.

Source: Aberdeen

4

157% increase in organic search web traffic when videos are used.

Source: Brightcove

5

74% of millennials find video helpful when comparison shopping.

Source: Animoto

6

40% of consumers state that video increases the chance they’ll purchase a product on their mobile device.

Source: Adobe

7

4X as many consumers would rather watch a video about a product.

Source: eMarketer

8

70% of marketers claim video produces more conversions than any other content.

Source: Vidyard

9

41% more web traffic from search than companies not using video.

Source: Aberdeen

10

96% of B2B organizations use video in some capacity in their marketing campaigns. 73% of which report positive results to their ROI.

Source: ReelSEO

If those stats don’t get you pumped up about video, I’m not sure what will! Video is an effective communications tool that is ingrained in the lives of us all. It is the #1 piece of content you should be creating for your business. It consistently drives results, attracts and engages your audience, and converts your prospects into customers.

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